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the idea
Discovering that the segment was resistant to traditional financial systems and, in some cases, less digitally inclined, we delved into understanding the communication style, idioms, and slang of the target audience. We adapted or "localized" it for the brand. From advertisements to texts in apps, on the web, or in emails, we optimize them month by month to speak their language, gradually alleviating any apprehension they might have about using digital channels to finance their entrepreneurial ventures.
RESULTADOS
Home About us Services Challenge Blog Contact us+50%
+40%
pro mujer
3
+50% growth in disbursements in Bolivia (2022 vs. 2021)
of users who download the app complete the entire application process.
branches (Mexico, Guatemala, and Nicaragua) are already embracing our methodology.
growth in disbursements in Argentina (2022 vs. 2021) The challenge
For over 30 years, Pro Mujer has been facilitating microloans to resource-limited women entrepreneurs in countries such as Argentina and Bolivia. By digitizing their processes, the brand aimed to empower these women to directly initiate their credit application and subsequent disbursement processes.
CHILE
+150%
01
07 the idea
By capturing the official databases from the previous Plebiscite (2020), we created segments with a higher potential for indecision, reinforcing their potential decision on www.lefaltacalle.org. On this platform, colloquial information in the form of content educated them on the reasons to vote against. Later, to assess the atmosphere leading up to day 0, we activated a survey to measure both voting intentions and the campaign's effectiveness.
de visualizaciones al 100%
Results
Home About us Services Challenge Blog Contact us1,6M
38M
A la Constitución
Le Falta Calle
217K
30M
RAPPI
people reached in the Metropolitan District of Santiago
impressions
clicks directed to the survey
in rejection (official data vs. survey, respectively)
The challenge
Factors such as mandatory voting in the 2022 Plebiscite in Chile drew attention to undecided voters leading up to the Plebiscite on September 4th. It was crucial to reach this specific group to educate them on the potential downsides if the New Constitution were to be approved.
52%
vs.
53%
pro mujer
02
07 the idea
RESULTS
Home About us Services Challenge Blog Contact usrappi
Through our internal tracking tool (AppTap), we were able to measure the entire conversion flow, enhancing the relevance of the channel.
Recognizing that Claro holds a 70% share of mobile phone customers in Colombia, we created an audience of delivery platform users who were not using Rappi. Additionally, they were users of another similar platform that was exiting operations in the country at the time, paving the way for the brand to approach them.
Named the "Amazon of Colombia," Rappi needed to continue acquiring users who would place their first order through new digital channels, in addition to the ones they were already utilizing.
LIBERTEX
Users who have used delivery applications through the Claro operator.
The challenge
+11M
chile
03
07 the idea
We decided to create communication focused on the local context of each country as an opportunity to start trading. Topics such as the use of news on social media or currency devaluation have served as hooks to capture the attention of the target audience.
results
Home About us Services Challenge Blog Contact us-40%
-48%
libertex
Cost per Acquisition (CPA) at the projected cost (Mexico).
Cost per Acquisition (CPA) at the projected cost (Colombia).
OSSANDÓN
Registered users between Mexico and Colombia (Sept-Nov 2022).
The challenge
With a presence in more than 120 countries, Libertex (online broker) aimed to introduce its service offerings in countries like Colombia and Mexico, targeting new registered users.
+12K
rappi
04
07 the idea
By identifying the municipalities and their primary care needs, we approached a targeted communication strategy presenting the candidate's proposals on how to address specific issues for each. This optimized communication delivered the message that voters needed to hear, providing more insights into the candidate's proposals at www.ossandonsenador.cl and their social media channels.
results
Home About us Services Challenge Blog Contact us+83.8M
14 Ossandón Senator
impressions.
average impacts on the profiled audiences.
compliance with the vote prediction. He was the second most voted candidate in the Metropolitan District of Santiago.
UNIVISION MOBILE
The challenge
In 2022, Juan Manuel Ossandón was seeking re-election for Senator for Circumscription 7, Metropolitan Region of Chile.
+90%
LIBERTEX
05
07 the idea
Understanding that the person remitting from the U.S. to Mexico is the decision-maker regarding the service to use, we decided to flip this and reward those receiving remittances with $30 MXN mobile recharges. This way, they became influencers of usage, encouraging the adoption of the app.
results
Home About us Services Challenge Blog Contact us12%
+$25K
univision mobile
conversion rate on the requests made.
dollars sent during the campaign.
money requests through the app.
BOLIVIA
The challenge
Univision Mobile Money needed to relaunch and acquire new users for its remittance app from the U.S. to Mexico.
+4,8K
ossandón
06
07 the idea
While the competition focused on promoting digital services, we decided to take a step back and invest in educating customers about the products, from installation to usage. Step by step, customers are guided through each stage of using digital channels, accompanying their experience and breaking down any barriers that could hinder adoption and recurring usage.
results
Home About us Services Challenge Blog Contact us+27%
18%
DIGITAL BANKING IN BOLIVIA growth in active users utilizing digital services from 2019 to 2022.
growth in frequency of customer logins and usage from 2019 to 2022.
growth in active users from 2019 to 2022 The challenge
In a country where almost 42% of the population with an account in a financial institution does not use digital banking, it became imperative for a renowned bank in Bolivia to guide audiences toward the use of their digital services.
+19%
UNIVISION MOBILE
07
07
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