GiveMe
Coca-Cola + regional · 2018 — today
From a code under the cap to a prize on your phone.
Context +2M prizes in one promotion in a mid-size market
- Code under the cap
- SMS
- Digital reward
The problem
In mass consumer goods, a typical Coca-Cola promotion does not handle thousands of prizes: it handles millions. A mid-size market means 40 million marked products and more than 2 million prizes.
Delivering that physically (caps, redemption points, manual validation, transport, storage, inventory, staff, fraud) was an unsustainable logistics monster.
What we built
We created GiveMe, a promotional platform that fully digitized prize delivery at massive scale.
The first promotion, with Coca-Cola, put unique alphanumeric codes on millions of bottle caps. The consumer sent the code by free SMS (sponsored by the brand), the system validated it and the prize, and winners got the benefit injected automatically into their phone line: top-ups, data, browsing, WhatsApp.
GiveMe is IP developed at ROISense, with a later spin-off of its technical side. The platform now runs on five layers.
Participation channels
SMS, WhatsApp, landing pages and interactive experiences.
Promotional mechanics
Instant prizes, contests, raffles and hybrid mechanics, plus anti-fraud systems and smart prize pacing.
Digital prize ecosystem
Top-ups, gift cards, subscriptions (DirecTV Go, YouTube Premium, Netflix, Spotify) and even cryptocurrency.
Generative AI production
Promotional materials and ads generated with generative AI.
Analytics and audiences
Frequency, behavior, consumer databases and post-promotion recontact.
A current application: agreements with DirecTV Go (104 World Cup matches) so brands can give away access to matches as an incentive.
Fictional data
Try the simulation
Type the code under the cap and see what the brand receives about you.
The result
A platform running in several countries with Coca-Cola and other brands, IP with a spin-off and 7 years of evolution: from SMS and bottle caps to AI, crypto, streaming and analytics.
It connects directly with Blue Points, the next step of the same concept.
Why it’s innovation
Declared IP with a spin-off. Real scale of millions of products and prizes across several countries, with five technology layers integrated into a single platform and 7 years of constant evolution.
And it generates the first-party data that feeds loyalty programs like Blue Points.
