Democratizing video production with AI
Multiple clients, regional · 2023 — today
Keep branded video channels supplied with AI-generated content.
- Generate content
- Produce branded videos
- Update channels
The problem
Professional video production has always been expensive. That creates a constant imbalance in the industry: companies with budget for media but unable to produce quality content, or companies that produce well but spend the whole budget and can’t distribute.
Creative quality and distribution capacity are almost never in balance.
What we built
About two and a half years ago, we began a deep integration of generative AI into video production: images, video, audio, voice-over and complete pieces at professional standards, at significantly lower costs and with much shorter production cycles. We developed two commercial applications.
Full commercial video channels
Continuous content generation systems for telecoms, financial institutions, banks and consumer brands. Constant, scalable production with AI.
HORECA channel
Hotels, restaurants and coffee shops have long been a strategic channel with poor content, because custom pieces were prohibitively expensive. With generative AI, hotels, restaurants and waiting rooms become branded video channels with dynamic, constantly updated and visually professional content.
The adoption is strategic: knowing how to use these tools to fix the production–distribution imbalance and turn it into a sellable service.
The result
A new revenue stream as an ongoing content-as-a-service offering. Companies that couldn’t compete on content now can. Active video channels for telcos, banking and mass consumer brands.
Why it’s innovation
We didn’t invent generative AI. What is ours is the strategic application: turning the technology into a service that solves the real imbalance between production and distribution, and opening up access to professional video creativity.
