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Capabilities · Performance Media

Capability

Performance Media

Media on Meta, Google and TikTok, measured against real sales and with local credit.

We plan, run and optimize campaigns on Meta, Google, TikTok, LinkedIn, YouTube and programmatic for brands in Latin America and the United States. Human strategy plus AI automation, measured against real sales.

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Local credit and billing

At ROISense, we turn digital ad spend into real growth.

We specialize in planning, running and optimizing performance campaigns on Meta, Google, TikTok, LinkedIn, YouTube and programmatic for brands across Latin America and the United States.

Our model combines human strategy + intelligent automation, making sure every dollar invested delivers a return.

We help brands invest without restrictions, especially in markets with currency controls. This includes:

  • Local billing in the US, Colombia, Bolivia and Ecuador.
  • Billing from the US for the rest of LATAM.
  • Payments in local currency (Colombian pesos, bolivianos, US dollars).
  • Tax compliance and legal backing.
  • Access to direct credit with Meta, Google and TikTok as their partners.
  • Google Partner
  • Meta Business Partners
  • TikTok Marketing Partners
  • StackAdapt

Result: clients can keep running ads without friction, without depending on the dollar or on banks with restrictions.

Performance campaign implementation and optimization

We design results-driven multichannel ecosystems:

  • Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, YouTube and programmatic.
  • Advanced optimization by behavior, interests, geolocation and lookalike audiences.
  • AI-powered automation for testing and scaling.
  • Full-funnel strategies: Awareness > Consideration > Conversion.
  • Ongoing A/B testing to maximize efficiency.
  • Google Ads
  • Meta
  • LinkedIn
  • TikTok
  • X
  • StackAdapt

What sets us apart: human strategic judgment + intelligent automation to achieve the best possible ROI.

Analytics, tracking and smart dashboards

We back every campaign with a solid technical layer:

  • Implementation of pixels, tags, events and Conversions API.
  • Custom dashboards (CPL, CPA, CTR, ROAS, LTV, qualified leads).
  • Interactive visualizations in Looker Studio.
  • AI and CDP integration for behavior prediction and advanced segmentation.
  • Google Analytics
  • Looker

Result: full visibility, informed decisions and continuous real-time optimization.

Middleware: Shopify & WooCommerce Measurement Layer

One of the biggest problems in digital performance today isn't investing more; it's correctly measuring what actually sells.

That's why we built a measurement middleware for e-commerce: a technology solution that connects real sales with media investment.

Result: better attribution, better optimization and investment decisions based on real sales.

What it does

  • Syncs the final data from the payment button (the actual checkout)
  • Connects that information directly with media sources
  • Eliminates discrepancies between ad platforms, analytics and real sales

What it solves

  • Gaps between reported conversions and actual sales
  • Attribution issues in cookieless environments
  • Lack of post-checkout traceability
  • Investment decisions based on incomplete data

How it works

  • Direct integration with Shopify and WooCommerce
  • Captures the final, validated transaction
  • Sends the right signal to Meta, Google and other platforms
  • Feeds optimization models with real business data, not estimates

Experience

  • Regional experience: US, Mexico, Central America, Colombia, Ecuador, Peru, Bolivia, Chile and Argentina.
  • Multidisciplinary team: strategists, media buyers, data analysts, creatives and AI engineers.
  • Performance culture: we measure, optimize and explain every action.
  • Full transparency: accounts and data always in the client's name.
  • Hands-on partnership: daily support and strategic advice.

What you get

  1. Local credit and invoicingInvoicing in the US, Colombia, Bolivia and Ecuador, payments in local currency and direct credit with Meta, Google and TikTok.
  2. Optimized campaignsMeta, Google, TikTok, LinkedIn, YouTube and programmatic, with ongoing A/B testing and AI automation.
  3. Measured against real salesMiddleware for Shopify and WooCommerce that sends each platform the real sale.
  • Google Partner
  • Meta Business Partner
  • TikTok Marketing Partner
  • StackAdapt
  • Shopify
  • WooCommerce

How it comes to life

  1. InYour budget and your sales
  2. We doOptimized media and measurement
  3. You getCampaigns measured against real sales

Proven in

Is it a fit?

A fit if you advertise in Latin America and your country restricts access to dollars, or if your platforms don’t match your sales.

Let’s talk about this

Bring the problem. We bring the judgment.

15 minutes to show you a working system that already solved a challenge like yours.

A real person on the team replies within 24 business hours.

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