Blue Points
Cerveza Andina · 2024 — today
Upload an Andina receipt and turn your purchases into rewards.
- Upload receipt
- Validate with AI
- Redeem points
The problem
Cerveza Andina, a challenger brand in the Colombian beer industry, faced relatively low consumption, weaker brand recall and a dominant competitor with a far larger marketing budget.
It needed a growth model that did not depend on spending more, but on being smarter. Its untapped advantage: Andina sponsors Millonarios FC, one of the biggest football clubs in Colombia.
What we built
We built Blue Points, an AI-based loyalty platform for mass consumer goods. It is simple for the user and sophisticated under the hood: the consumer buys Andina products in any channel (OXXO, Éxito, Carulla, Rappi, WeShop) and uploads a photo of the receipt. The AI reads the receipt, validates its authenticity and automatically identifies the Andina products on it, including units and references.
The system awards points that can be redeemed for rewards from the Millonarios FC universe: match tickets, official jerseys, meet & greets with players and club merchandise. Along the way it generates granular intelligence: points per user, purchase frequency, reward preferences, top-performing points of sale and consumption trends by channel.
It is now migrating to Puntos Benditos, an expansion that rewards all consumers, not only Millonarios FC fans.
Fictional data
A receipt becomes points
A Millonarios fan buys Andina at any store, photographs the receipt and earns points. Meanwhile, the brand learns about each purchase.
Resolved example. Enable JavaScript to go through it step by step.
Hi, Mateo
Photograph your receipt
OXXO · Bogotá
- Andina can 330 ml× 6
- Bread× 1
- Water× 2
No codes needed
OXXO · Bogotá
- Andina can 330 ml× 6Andina
- Bread× 1Other
- Water× 2Other
+60
Total 180 points
Rewards
- Millonarios ticketWithin reach150 pts
- Official jersey400 pts
- Meet & greet1,000 pts
Ticket redeemed
See you at the stadium
And Andina learns where he buys, what he buys, how often and which reward he prefers.
The result
A live platform with a public URL. A loyalty system that also works as a consumer intelligence tool, actively evolving into Puntos Benditos to broaden its base.
Why it’s innovation
AI applied to purchase validation in mass consumer goods (reading receipts, validating authenticity, extracting specific products) is not trivial.
It solved the challenger’s problem without a bigger budget: it did not outspend the leader, it outsmarted it. And it is channel-agnostic: it works the same whether you buy at OXXO, on Rappi or at the corner store.
