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One brand since 2014

One brand, four inventions.

Each chapter solved a different Coca-Cola problem. Together they became agentic promotions, a product other brands now use.

80+
brands have used agentic promotionsCumulative since launch

Chapters

The cases we built with Coca-Cola.

  1. 01 · 2014 Flavor Radar Discover Discover local restaurants and share reviews in one place. Open case
  2. 02 · SMS + caps Data Rewards Monetization Turn mobile operators into marketing channels for brands. Open case
  3. 03 · 2018 — today GiveMe Rewards From a code under the cap to a prize on your phone. Open case
  4. 04 · UGC via WhatsApp Sprite Evidence Join product promotions without a unique promotional code. Open case

Problem

Millions of records that nobody used again.

Coca-Cola captured data in every promotion. It ended up dead in a database nobody used again.

Invention

An agent that serves every participant.

Agentic promotions: an agent serves, validates and segments every participant in real time.

  1. Code under the cap7KQ-29R
  2. The agent repliesValid code
  3. Segment assignedWeekly buyer
  4. ResultReady for the next campaign

Illustration of the flow, not the product interface.

Try it

Agentic promotion: a promo that runs itself, over chat.

Promotion agent
Type the code under your cap.
7KQ-29R
Code 7KQ-29R is valid. You’re in.
So we can send you prizes you’ll actually use: how often do you buy the drink?
Every week
Thanks. We’ll message you here if you win.

Born custom for one, scaled for many.

Agentic promotions were born solving one Coca-Cola problem. Today, 80+ brands have used them.

Why it is innovation

It didn’t exist on the market. Today it is a product.

It was born solving one client’s problem. Born custom for one, scaled for many.

How we did it

The Sense Method, applied to this case.

  1. 01DiagnoseThe problem was not capturing data: millions of records from every promotion ended up dead in a database.
  2. 02ResearchWe reviewed databases, channels and the shopper journey before proposing anything.
  3. 03InventAgentic promotions: an agent that serves, validates and segments every participant.
  4. 04BuildWe combined AI Analytics, Tech Stack and Data Growth.
  5. 05ShipEvery participant comes out validated, segmented and ready for the next campaign.
  6. 06ScaleIt is now a product: 80+ brands have used it.

Bring the problem. We bring the judgment.

Let’s talk